Monday, May 25, 2020
Walt Disney Company A Diversified International Family...
The Walt Disney Company is a diversified international family entertainment and media enterprise with five business segments. The five business segments that contribute to The Walt Disney Companyââ¬â¢s dominant long standing success are Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Leading the company as Chairman and Chief Executive Officer is Bob Iger. Bob Iger joined The Walt Disney Company during Disneyââ¬â¢s acquisition of ABC Network. Iger worked his way up the ranks succeeding Michael Eisner in 2005. Next in line from CEO, Bob Iger, is Chief Operating Officer, Tom Staggs. Tom Staggs joined The Walt Disney Company in 1990 after leaving an investment banking career with Morgan Stanley Company. The Walt Disney Company leads the trail for all of the other entertainment companies to follow. The core principles that guide The Walt Disney Company were shaped by its founder Walt Disney. After success in the film industry, Walt Disney wanted to create a place where he himself could take his children to have fun for a day. A place where children and adults alike could enjoy time spent together uncovering new and unique experiences. Luckily, Walt Disney was a dreamer and a doer. Walt Disney opened the gates to Disneyland in Anaheim, California in 1955. The theme park turned out to be a massive success with higher demand than anticipated. There was so much demand in fact that Walt began to dream up anotherShow MoreRelatedThe Walt Disney Company Analysis873 Words à |à 4 Pages ââ¬Å"The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.â⬠(The walt disney, n.d.) At year end of 2013, the company had net revenues of $45 billion, up from $42.3 billion the previous year and net income of $6.1 billion, up f rom $5.7 billion the previous year. (Walt disney co, 2014) Enterprise Risk Management Risk managementRead MoreThe Walt Disney Co. A Diversified International Family Entertainment And Media Enterprise1285 Words à |à 6 Pagesââ¬Å"The Walt Disney Co. together with its subsidiaries and affiliates is a diversified international family entertainment and media enterprise. It operates through five business segments: Media Networks, Parks Resorts, Studio Entertainment, Consumer Products and Interactive Mediaâ⬠(Forbes, 2014). Globalization and technology changes have impacted Walt Disney Co. by being able to entertain and attract tourism around the world. Starting with the film of ââ¬Å"Fantasiaâ⬠in 1940, breaking language barriersRead MoreWalt Disney Company954 Words à |à 4 PagesWalt Disney Company Angela Pursel University of Phoenix COM 530/ Communications for Accountants Brent Smith March 21, 2011 Walt Disney Company Walt Disney is a well-known name in todayââ¬â¢s society. Walt Disney once stated, ââ¬Å"You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a realityâ⬠(Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, ââ¬Å"FromRead MoreWalt Disney Company1730 Words à |à 7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreThe Success Of The Happy Giant3224 Words à |à 13 Pagesgiantâ⬠(Walter Disney Corporation).The twenty-first century is the champion of the entertainment economy era. Research at the background of this great entertainment and media enterprise operation is undoubtedly a very good thing. As the worldââ¬â¢s top ten brands have value only media companies, Disney is the media brand management leader. Since it was created in 1923, Disney has been more than 90 years due to its charismatic brand of wisdom and brand management(Robbins). Disney company, founded in 1926Read MoreWalt Disneys The Disney Company1586 Words à |à 7 PagesCompany in Brief The Walt Disney Company all began when Walt Disney made his way to California with his ââ¬Å"pilotâ⬠film of Aliceââ¬â¢s Wonderland to sell ââ¬Å"Alice Comediesâ⬠to a distributor. He was contracted to distribute ââ¬Å"Alice Comediesâ⬠on October 16,1923 which is the beginning of the ââ¬Å"Disney Brothers Cartoon Studioâ⬠which later became the Disney Company. For the first couple of decades the Disney Company was only geared toward one business segment, studio entertainment. Walt had the desire to branchRead MoreThe Walt Disney Company ( Dis )1243 Words à |à 5 PagesThe Walt Disney Company (DIS) About the Walt Disney Company. Together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. With an average of $43 billion dollars in annual sales, Walt Disney offers investors the benefits of a blue-chip company by being capable of a market-beating growth with estimated earningsRead MoreDisney Land Shanghai - a Case Study1181 Words à |à 5 PagesDisney Land Shanghai ââ¬â A Case Study Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travelRead MoreThe Disney Studios Marketing Strategy2266 Words à |à 10 Pages The Walt Disney Studios Marketing Strategy IDP Marketing Strategy Burcu, Jackson, Yutaka, Mohit, Kejin History and Background of the Walt Disney Company The Walt Disney Company, commonly known as Disney, is a leading diversified international family entertainment and media enterprise. It was founded by Walt Disney and Roy O.Read MoreCase Study : Disney Studios And Universal Studios1864 Words à |à 8 Pagesto two companies, The Walt Disney Studios and Universal Studios. The Walt Disney Studios has been the foundation from which The Walt Disney Company was built. It markets on a global scale encompassing creativity in all of their sales networks. Universalââ¬â¢s theatrical slate includes films developed internally ,and outside firms distributed by the studio. In my report I will use a SWOT analysis in deciding which company best caters to my career goals. THE IDEAL COMPANY FOR ME The ideal company that
Tuesday, May 19, 2020
Advertisements Sell Products, But Is That All They Do
Kelly M. Baumgartner Professor Dan Darling ENGC 1101 7 April 2015 Advertisements Sell Products, But Is That All They Do? Does the vast amount of media that we filter through our eyes daily effect how we view ourselves? If so, do they accurately portray who we are as humans? As a society, can the amount of advertisements we view daily be a healthy consumption, or seriously harmful? Or are we passively allowing the media to dictate how we think and feel about literally everything that surrounds us, but also more importantly, ourselves? In Lee Monkââ¬â¢s poem ââ¬Å"Under Water,â⬠he writes ââ¬Å"The world would be a better place if girls werenââ¬â¢t pushed from the womb and fed, tabloids, diets, (and) shame.â⬠Boys and girls today are growing up in a generation of photoshopped and airbrushed images of women that are filtered in through their brains as normal from billboards, television, tabloids, and the internet. These sources are encouraging the altered images as glamorous and ideal, leaving advertisements to teach girls and women that the ideal of their gender is to obtain an u nrealistic body image, while at the same time, subtly, or not so subtly devaluing and dehumanizing the female body. With the constant media pressure that surrounds girls and women, females are left with a very narrow definition of what beauty appears to be. This also causes most men to define women by their bodies, and to view females as sexual objects rather than humans.Show MoreRelatedAdvertising: Make the Consumer Believe They Are Superior When They Buy That Product1028 Words à |à 5 Pagesinto buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Adver tisers relateRead MoreCompare and Contrast Two Ads Essay982 Words à |à 4 PagesAdvertisements in Technology Leo Burnett, a famous advertising executive, states that ââ¬Å"Good advertising does not just circulate information. It penetrates the public mind with desires and belief (thinkexist.com).â⬠How effective an advertisement is in getting the new company and its products and services to the world can be measured with the publicity of products that Dell Incorporation has provided. It has not been a long time since the Dell Incorporation was first founded. Dell IncorporationRead MoreThe Sexual Objectification Of Women1403 Words à |à 6 Pagesmedia, social media, and the internet, there has been a tremendous increase in the sexual objectification of women. In many aspects, digital images play a major role in the sexual objectification of women. The majority of these images consist of advertisements that are posted on the internet, on television, or on various forms of social media. Some argue that men have to deal with the same type of objectification in the media, but it certa inly isnââ¬â¢t as severe. Furthermore, the sexual objectificationRead More Advertisers Sell Images Not Products Essay1207 Words à |à 5 Pagesadvertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiserââ¬â¢s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The imagesRead MoreThe Impact Of Advertising On The Portrayal Of Women977 Words à |à 4 Pages Advertisements has been around for decades, the main goal of advertising is to intrigue consumers. Producers spend billions of dollars yearly to sell their products. The aspect of advertising is to analyze and change the portrayal of women. I recently viewed an advertisement from Glamour magazine November 2013 issue, which I believe indeed is viewed as offensive. According to my sources ââ¬Å"Beauty and the Beast of Advertisingâ⬠and ââ¬Å"Killing Us Softly 4â⬠both by Jean Kilbourne, there many forms of offenseRead MoreThe Basic Myth Of Our Culture Is That Consumption Is The Goal Of Life1176 Words à |à 5 Pagesimportant aspect of everyday life as we are continuously consuming products. The clothes we wear, the food we eat and the devices we use to communicate with people are produced by companies for our consumption. Companies turn to advertising agencies to come up with ways to effectively market their products and create demand. Advertisement agencies make use of p rofiling and niche marketing to target the groups of customers that the product will appeal to (McFall 5). Advertisers use societal stereotypesRead MoreFemale Discrimination in the Mass Media1719 Words à |à 7 Pagesnew or improved products. Catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audienceââ¬â¢s attention. These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling. The key factor is the product may not even be physically seen within the advertisement. For instance, a commercial will not show the actual product until the very end when the company suggests that their product is the product for you. So howRead MoreConsumerism In The Clorets Commercial915 Words à |à 4 Pagesshown as a powerful man who can control women with his gum and make them do whatever he wants. Women are portrayed as sexual objects, who always try to attract men by posing in different ways. Wo men are portrayed as animals who would do whatever it takes them to get the mens attention. They are shown as creatures who can not control their sexuality. Clorets uses sexiness to appeal to its audience. They use sex to sell their product because its human nature to be curious about sex. They also use comedyRead MoreDesigning A Product, An Advertiser1360 Words à |à 6 PagesWhen trying to sell a product, an advertiser must think of their target audience. For Covergirl, their audience is mainly women but it is for makeup enthusiast. Covergirl always tailors their advertisements in the same way. There is always a woman, normally it is just her head and her shoulders sometimes. She is posed very dramatically and she is always flawless with a clear complexion, contoured skin, full pink lips, bright eyes and perfectly styled hair. There is always a bold element or somethingRead MoreThe Three Advertising Objectives698 Words à |à 3 Pages1. Do you agree with David Oglivy that the pr imary function of advertising is selling? How does that fit with the three advertising objectives of informing, persuading, and reminding? Advertising represents a significant, often costly, investment of time, energy, and financial resources. Of course, the investor expects a return. The primary function of advertising is certainly selling. If not selling, what? Even when the product or service is a charitable donation, advertisings ultimate goal is
Friday, May 15, 2020
Summary The Descriptions Of The Star-Child - 1166 Words
Our dictionaries give us many definitions of it. JAMES Do they give one on RACHET? JOCELYN Sure, the wizard isnt only mad but insane, I heard he used an odd fishing boat in the Pacific during his youth. JAMES Come on Jocelyn, arent those boats used for fishing? JOCELYN Yes, but he used one that gave him a passing grade in art class. His drawing skills were top-notch. James laughs. He opens the door and follows her inside. INSIDE CASTLE- We-neg, who holds a hamburger, stands next to Star-Child. A bracket with red-balls snugs her face. James and Jocelyn rush toward him. The wizard food disappears. WE-NEG Are you ready to do my bidding, little Protector? JAMES Im unsure. My planet is heading toward a wasteland, probably worseâ⬠¦show more contentâ⬠¦The wizard was curious about your box ââ¬â James tilts as a ray SHOOTS pass him from the Guardians hand. He motions to fire as an ebony-ray from her right eye strikes his chest, turns his body into a black molecular gas. James gases zoom inside the Box. The Guardian disappears. WE-NEG If your friend fails me, I might give you the honor of introducing him to the ball my child. JOCELYN Why dont you put your head between your legs and continue making me miserable, Murderer! WE-NEG You forget the actions of your dad caused me my revenge. Only favorable deeds from your friend will grant him my mercy. JOCELYN Why didnt you send me across the barrier with my parents? WE-NEG Its because prestigious slots stay accessible to teens with lower IQs my child. We-neg laughs. Jocelyns eyebrows become slanted. She rubs one of her forearms, frowns with squinted eyes. INSIDE THE BLACK BOX- The Guardian appears facing the Necklace. James appears in front of a wall looking at her. Items appear larger. James runs as a BLAST strikes the wall beside him. He passes by two filthy warrior statues as she continues to fire. James leaps toward a stack of golden coins as the Guardian, fires. It bruises his head. He screams, falls beside the coins. James desperately stretches his hand toward them. The Guardian ambles along toward him. He grabs one, throws it at her. It makes contact and knocks her to the floor. James wound heals. He crosses towards the Guardian.Show MoreRelatedRobert Ebert s The Wizard Of Oz1361 Words à |à 6 Pagesimportant part about writing a movie review. Robert Elbert has this skill mastered as he did an exceptional job summarizing the movie the wizard of oz. He did it well while still making the audience curious enough to go and watch the film. Elbert keeps summaries of specific events very brief and concise, ââ¬Å"â⬠¦The Wizard sends them on a mission to get the Wicked Witch s broom, and it is not insignificant that the key to Dorothyââ¬â¢s return to Kansas is the pair of ruby slippers.â⬠This sentence does an excellentRead MoreUnder The Lights By Abbie Glines805 Words à |à 4 Pages Summary Paragraph Under the lights by Abbie Glines. There are three teens that grew up together in a southern small town. Willaââ¬â¢s mom had her when she was a teenager. Willa had gotten into some trouble at a young age and had to stay with her Nonna. Willaââ¬â¢s two best friends were Gunner and Brady. Willa has made some bad choices in her past life which made her go down the wrong path in life. Bradyââ¬â¢s a high school quarter back now and with the choices Willa has made Brady sees Willa as a differentRead MoreComparing Cliges, Erec And Enide And The Three Couples1158 Words à |à 5 Pagesexpress their love for one another, she unites the two as newlyweds with the approval and permission of Gawain and King Arthur. Before 5 months passed, Soredamors was with child, that child is known as Cliges. In Erec et Enide, Erecââ¬â¢s portrait and features are rarely described. Enide on the other hand, has a lot of visual descriptions. Nature had used all her skin in forming her, she was charming and smooth, there was no damsel who is one hundredth part as beautiful as she. There never was so fair aRead MoreOne Of The Most Recognizable Artists Of All Time For His1132 Words à |à 5 Pagesplaced Van Gogh into a religious setting and created a cultural surrounding. Van Gogh was what some would say as ââ¬Å"softâ⬠during childhood, making him very emotional that set his downfall of zero confidence and could not find his place in the world. As a child, Van Gogh could never really find his place among the other kids and community, always living in the shadows away from the crowd, is what some say started his visions for his paintings. Van Goghââ¬â¢s father always pursued him into the career of religionRead MoreLiterary Language2255 Words à |à 9 Pagespoem Go catch a fallen s tar. Allusions to religion appear thrice in this poem: the Devils foot and pilgrimage as well as fallen angels. It may be that Donne is creating a parallel between the religious search and between the search for physical/ feminine loyalty and satisfaction. Whereas metaphysical purity in religion may be found in the world of woman (Donne seems to be saying), divine images are too human to be ideal (therefore you have Devils foot/ a falling star/ and fallen angels)Read MoreEssay on General Support for Class Size3084 Words à |à 13 PagesGeneral Support for Class Size ââ¬Å"Of course class size is important. You have to find the child before you can teach the child (Archivedâ⬠¦ 2000).â⬠Though this opinion may seem radical to most people, you can see the underlying theme in the argument. Smaller classes allow students to have more personalized, individual attention from teachers. Many teachers and smaller class size advocates believe that such classes will allow for more constructive group activities, strengthen studentsââ¬â¢ problemRead MoreKl; JkOl1168 Words à |à 5 PagesMohamed Mahmoud Hussein ï⠮ 13 Hafez Ibrahim street El Manial, El Roda / 13 El Sheik Al Sharawy , Nasr Road , American Society , El Maadi ï⠿ Cairo City ï⠿ 01024008300. ï⠿ eighte_2011@hotmail.com ï⠮ Date of birth : 05-03-1991 ï⠷ PERSONAL INFORMATION SUMMARY Marital status: Single ï⠷ Military status: Exempted ï⠷ Graduation date: 06-06-2012 ï⠷ Energetic, ambitious and enthusiastic of maintaining existing client relationships and also generating new ones. Possessing commercial awarenessRead MoreThe Legacy of E.E. Cummings1201 Words à |à 5 Pageschildren represent four young girls. This poem depicts children at play. It describes four children who have gone to the beach to play and describes what each child finds in the process. Maggie a shell, Milly a starfish, Molly a horrible thing, and May a smooth round stone (Poetry For students vol.12). Each item is symbolic, because each child is finding something of themselves. The main theme of the poem is a search for the self, of identity. Each young girl finds a different item each representingRead MoreThe Sports And Fitness Club Industry2885 Words à |à 12 PagesExecutive Summary All-Star Sports Complex will be a full-service multisport complex situated along the Interstate in D.C. Virginia, and Maryland area. There are currently no other sports facilities like this one anywhere in this area. The keys to success for All-Star Sports Complex will be our ability to market effectively, creating an unmatched cool atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs. The sportsRead MoreCloud Computing And The Protection Of Intellectual Property1361 Words à |à 6 Pageswithdrawals from their program. Many parents were alarmed and fearful of intrusion on their parental rights. Furthermore, the parents learned that highly sensitive labels were being applied to categorize students as: â⬠¢ Autistic â⬠¢ Tardy â⬠¢ ADHD â⬠¢ Removed by child protective services â⬠¢ Parent in military â⬠¢ Homeless â⬠¢ Pregnant â⬠¢ Witness â⬠¢ Perpetrator â⬠¢ Victim It is likely that the misunderstandings that ensued were also due to vast lack of technological understanding as well as data misuse apprehensions but these
Wednesday, May 6, 2020
St. Augustine Confessions Essay - 778 Words
Conita Hendrix Confessions St. Augustine In Augustineââ¬â¢s Confessions, he confesses many things of which we are all guilty; the greatest of which is his sadness of not having a relationship with God earlier in his life. He expressed to us that to neglect a relationship with God is far worse than the pity he felt for Dido. In reviewing his life, he had come to examine life and how there are temptations in this world that can keep us distracted. He tells to us how he became aware of this fact; everything is negligible except love for God, and his own guilt at not having found this truth sooner. He cried over Didoââ¬â¢s death because he was moved in his heart for her loss; a death brought about by her love and loss of Aeneas. Augustine hadâ⬠¦show more contentâ⬠¦He sought to stay close to God by avoiding committing ââ¬Å"the sins of the flesh,â⬠again. He wanted to live a more righteous life than he had when he was living against the will of God. He felt that each person, should, above all things, have a relationship with God. I agree with Augustine on his spiritual principles. It is essential in the Christian faith to study the scriptures to gain wisdom and knowledge on how one is to live life. I refer to scriptures from the Holy Bible; scriptures that encourage us to seek knowledge from God. In the book of James 5:1, we are told to seek wisdom from God, not from the books written by men. ââ¬Å"If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him,â⬠(Holy Bible) and here we are advised in the book of I Corinthians 3:19-20, ââ¬Å"For the wisdom of this world is folly with God. For it is written, ââ¬Å"He catches the wise in their craftiness,â⬠and again, ââ¬Å"The Lord knows the thoughts of the wise, that they are futile.â⬠(Holy Bible) But I also disagree with him because we should gain knowledge; we should examine everything. I do not think there is anything wrong with reading imaginative literature because it enriches our lives. Reading fiction helps to stimulate imaginations. Advances in science and technology may not have culminated to our current knowledge base if people did not exercise their creativity, creativity that is gained by reading what otherShow MoreRelatedThe Confessions Of St Augustine Essay739 Words à |à 3 PagesThroughout mankinds existence, people have struggled with good and evil. The struggle began with the fall of man in Genesis 2. St. Augustine addresses this issue in his book, ââ¬Å"The Confessions of St. Augustine.â⬠In this book, He discusses God character, manââ¬â¢s free will, the causes of evil, and the struggle between how can a loving God allow evil to exist in the world. In order to understand Augustineââ¬â¢s research, one must first understand where does evil come from. Evil is the lack of goodness orRead More Teaching The Confessions of St. Augustine Essay3945 Words à |à 16 PagesTeaching The Confessions of St. Augustine ABSTRACT: Augustines passionate and immensely personal account of his conversion has enthralled readers for centuries. Unfortunately, the passion and personal nature of the writing can stand as a barrier to comprehension, especially when the text is taught at the undergraduate level. Add to this the fact that the work has the character of one long and substained prayer to God, contains many passages that are tediously introspective, and refers to aRead MoreA Critical Engagement Essay : Good Kid M.a.a.d City1075 Words à |à 5 PagesCritical Engagement Essay #2: good kid m.A.A.d city, Confessions When asked to find something that relates to St. Augustineââ¬â¢s book, Confessions, people may think of his mother, Saint Monica. Maybe people look back on the book and they think of his sex addiction or perhaps his friendââ¬â¢s addiction to the gladiatorial games. The last thing people think when asked to find something that relates to St. Augustineââ¬â¢s book, Confessions is Kendrick Lamar. Comparing Kendrick Lamarââ¬â¢s album, good kid m.A.A.dRead MoreSt. Augustine s Confessions984 Words à |à 4 PagesEssay #2 Topic #3 Faith operates in a unique way by providing the average, the noble, or the distasteful with a means to understand the world we inhabit. However, our worldly experiences also operate as a means to understanding the complexities of our faith. For St. Augustine, faith provides more questions than answers, but consequently leads to his life as a bishop and eventually sainthood. For some, however, the Bible provides the answers to all the questions that go unanswered by common senseRead MoreSt. Augustine s The Problem Of Evil1143 Words à |à 5 PagesQuestion: Explain how St. Augustine ultimately solves the ââ¬Å"problem of evilâ⬠in a way that is compatible with his Christian faith. Be sure to refer in your answer to the two aspects of his solution that we discussed in class- the one centring on the nature of evil itself, the other on why we sin. Do you agree that the problem has been solved adequately? Defend your answer. Introduction: ââ¬Å" Inside each of us there is the seed of both good and evil. It is a consistent struggle as to which one willRead MoreAugustine and The Problem of Evil Essay886 Words à |à 4 PagesBook VII of his Confessions, St. Augustine reflects on the existence of evil and the theological problem it poses. For evil to exist, the Creator God must have granted it existence. This fundamentally contradicts the Christian confession that God is Good. Logically, this leads one to conclude evil does not exist in a created sense. Augustine arrives at the conclusion that evil itself is not a formal thing, but the result of corruption away from the Supreme Good. (Augustine, Confessions 7.12.1.) ThisRead MoreAnalysis Of St. Augustine s The Confessions 1297 Words à |à 6 PagesJake DeLeers Second Four-Page Essay In Books VIII and IX of the Confessions, St. Augustine describes a long and difficult personal spiritual journey to the end of being to accept and receive Godââ¬â¢s grace. Augustine finally had to come to terms with his own intellectual and moral pride masquerading as autonomy and independence. He finally realized that his intellect could not serve as a tool to help a will incapable of overcoming his own sin. One useful way to compare Augustineââ¬â¢s spiritual struggleRead MoreOntology of Man, Seen by Different Philosophers1565 Words à |à 7 PagesSaint Augustines Confessions attempts to explain the truth and philosophies of man, but does so with a different approach, referring to man as a product of society self-consciously misdirected by his soul. These philosophies share some similarities while also differing from one another; however, both share a common purpose: to explain the philosophy of man. This essay will proceed to juxtapose and integrate the works of Giovanni Pico della Mirandola and St. Augustine taking into considerationRead MoreThe Life And Work Of St. Augustine2850 Words à |à 12 PagesAurelius Augustinus, better known as St. Augustine of Hippo, was an African who is credited for being a founding father of church doctrine and innovator or pioneer of sorts, for Western Christianity. He was a legend before his time and possessed knowledge of The Word of God that far surpassed even todayââ¬â¢s modern theologians. In this essay we will look at the life and work of St. Augustine of Hippoââ¬â¢s. First, starting with his lifespan will focus on his family, education and conversion experience.Read MoreWhat Is The Measure Of One s Faith, Or Their Non Faith?2706 Words à |à 11 PagesTristiana Johnson Augustine Essay What is the measure of oneââ¬â¢s faith, or their non-faith. What must one do to repent for sins, and can those sins ever be forgiven if they repent? These are all questions that are explored and , sometimes left unanswered in Confessions , a book by St. Augustine of Hippo. Standing at the forefront as one of the most important figures in the Ancient Western Church, Augustine was a man of impeccable religious stature, in his later years. In his youth, however, he was
Trend - 8959 Words
Trends in Lending April 2015 BANK OF ENGLAND Trends in Lending April 2015 This quarterly publication presents the Bank of Englandââ¬â¢s assessment of the latest trends in lending to the UK economy. It draws mainly on long-established official data sources, such as the existing monetary and other financial statistics collected by the Bank that cover all monetary financial institutions, and data collections established following the onset of the financial crisis. These data are supplemented by discussions between the major UK lenders and Bank staff, giving staff a better understanding of the business developments driving the figures, and this intelligence is reflected in the report.(1) The major UK lenders(2) are Banco Santander,â⬠¦show more contentâ⬠¦Net capital market issuance was positive in this period. Mortgage approvals by all UK-resident mortgage lenders for house purchase rose slightly in the three months to February compared to the previous period. The stock of secured lending to households increased, but the pace of growth has slowed since 2014 H1. The annual growth rate in the stock of consumer credit was little changed in recent months. Pricing on lending to small and medium-sized enterprises was little changed in the three months to February. Respondents to the Bank of Englandââ¬â¢s 2015 Q1 Credit Conditions Survey reported that spreads on new lending to large businesses fell significantly. The Bankââ¬â¢s series of quoted interest rates on fixed-rate mortgages decreased in 2015 Q1 compared to the previous quarter. Quoted rates on some personal loans continued to fall. Contacts of the Bankââ¬â¢s network of Agents noted that credit availability had eased further, including for most small and medium-sized companies. Respondents to the Bank of Englandââ¬â¢s Credit Conditions Survey expected demand for bank lending to increase significantly from small businesses, increase from medium-sized businesses and be unchanged from large businesses in 2015 Q2. Lenders in the survey reported that the availability of secured credit to households was broadly unchanged and that demand for securedShow MoreRelatedEmployment Trends Are Not Always A Bad Thing812 Words à |à 4 PagesEmployment Trends Trends are not always a bad thing, contrary to popular beliefs. Itââ¬â¢s actually something that can inspire change growth as Iââ¬â¢ve seen with my experiences. Sometimes bias prejudice may produce certain disadvantages for targeted groups, employment trends may be a benefit. Through my experiences in activities that Iââ¬â¢ve engaged with, problems Iââ¬â¢ve encountered, the professional growth gained is one in which I would like to share to others for the sole benefit of becoming a bridgeRead MoreThe Challenges Of A Health Care Administrator871 Words à |à 4 Pageshealth care trends is essential to any health care facility and should be taken seriously by any health care administrator. I think that health care trends are constantly changing day to day. As a health care administrator I would make sure that I find time to do research on what are the new trends of find someplace that can give me updates. I know that as a health care administrator I would be extremely busy so it would be difficult to do any research. Knowing what health care trends are changingRead MoreUsing Moving Averages in Stock Trading650 Words à |à 3 Pagesdirection of the trend. There are also times when price will blast past it altogether. What some traders do is that they pop on two moving averages, and only buy or sell once price is in the middle of the space between the two moving averages. You could call this area the zone.(figure 11) In an uptrend, as with an uptrend-line, the moving average line shows more instances where the average coincided with or acted as, support and in a downtrend, similar to what happens using a down trend-line, thereRead MoreThe Circle By Dave Eggers1310 Words à |à 6 PagesIn todayââ¬â¢s society, our present-time youth culture has many different trends that can be used for entertainment, sending out a message, religious views, clothing, technology, etc. There are a lot of good trends that can benefit society, but there are also bad ones too. In the novel, ââ¬Å"The Circleâ⬠by Dave Eggers, the author explains how different kind of things can change our society. For example, new innovative technology, social media, privacy, interaction with other people, and how this can affectRead MoreSports Management : A Wide Array Of Job Opportunities And Possibilities1014 Words à |à 5 Pagesa production career would be an University Athletic Director (A.D.), and a promotion career would be a Sports Event Planner. Ultimately, after analyzing all 3 sectors, the production segment distinguishes itself in terms of size and scope, growth trends, and it all ows the non-athlete the most opportunity to direct and guide University athletics. Size and Scope The size and scope of an athletic director is much greater and vast than that of a recreation worker and a sports event planner. First offRead MoreProject Pl Planning Market Research Essay1702 Words à |à 7 Pagesapproximately 10 minutes. Your power point presentation should clearly explain and provide sufficient detail on: 1. General information on the function and importance of market research. 2. 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Three major trends and forecasts seen numerous times in fall 2014 runway shows and magazines are plaid, ââ¬Ë60s inspired, and fairytale inspired styles. 1960ââ¬â¢s Inspired Trend. The 1960s are back in fashion in aRead MoreWhen Buy And Sell Stocks Essay1162 Words à |à 5 Pagesstrategy as simple as possible, and then following it with strict discipline, is the way to go. One of the best general models for trading stocks that will produce significant long term profits (if applied to the correct stocks) is a trend following strategy. Trend following strategies essentially buy a stock when it breaks out to a new high price of some level, and then exits the position at a low price. This actually sounds like buy high and sell low but the goal is actually to buy high and sell
Marketing Management of Billy Supermarket-Free-Samples for Students
Question: Discuss about the the Marketing Management of Billy Supermarket . Answer: Company Background Billa has a chain of supermarket, it has opened first in 2000 and after that it never looked back. It has expanded in more than 35 Bulgarian cities, and currently operating 104 supermarkets. It has its maximum stores in Sofia. Billa is owned by Rewe Group. It is going to launch a new product of their own brand i.e. Billys pickle` There are various types of factors that influence the company and being a retail company it is more influenced by the, psychological and environmental behavior. The environmental factors, advertisement, pricing, strategies that will decide the future profit of the new product. A supermarket is mainly for all classes, as it has all kinds of products, therefore psychologically it is often seen that many people prefers supermarket as it has a variety of item which becomes easier of them to buy, they can do a weekly purchase, they can experiment with other products as well as buy the ones that is their personal favorite. Supermarket always has different kinds of brands which are another factor for the customers to go there (Stanciu 2016). Communication process and Regulation Supermarket has different types of communication requirement; it is different from normal departmental stores. The industrial revolution has brought changes in terms of communication and regulation. (McChesney 2015) The company used many devices as check stand scale, service department scale, and EFT (Electronic Funds Transfer), ATM (Automated Teller Machine) and store credit card terminal, direct store delivery access points, series I computer, all of these devices has to be connected in case of a harsh environment. In a supermarket they keep a commercial relationship with the retailers and their direct suppliers as long as it relates to the supply or sale of the products. However, wholesalers and retailers will be covered by the regulations of over 60 million turnovers (Grabosky 2013). Role of Advertising and Branding in Promotional Strategies Advertisement is very important for promoting a brand; in case the brand is already well-known then it becomes easier for the company, in order to launch their own product of their personal brand they have to make an advertisement strategy (Aaker and Biel 2013). The advertisement on the other hand has to be effectively given out the right message so that it leaves a mark on the customers. Before giving out an advertisement there should be a proper plan and hence there will be a couple of things, the advertisement will be attractive and appealing for the customer, it will give a proper tagline which has to be short and crisp and notable. In todays world there is variety of choices in giving out advertisement, like print media, television, social networking sites etc. For example in a supermarket they sell variety of goods and even services with respect to different group of customers. Promotion is basically used to achieve different kind of purposes. In a supermarket they have marketi ng mix is main way to make the most of customers satisfaction which results in high market shares and sales. The prime tools of marketing mix are; product price, promotion, place, customer solution, customer cost, communication and convenience, putting all these together will form a market mix and the figure of these shows the relationship between the four Ps and four Cs. There is competition in the market and therefore these advertisement and promotional ideas are even more important. . By using digital advertising techniques, the company can take on the customers in two-way communication. This allows the company to modify their branding posts and promotional propose for small and even micro, audiences that mirror their requirements and preferences. Current Trends in Advertising and Promotion with impact of ICT Currently there are various medium to promote, like newspapers, television and of course the power of internet and social media. This type of advertisement depends on which page it has been printed. Supermarkets are completely dependent on information and communication technology i.e. monitors control sale and performance sales, it helps to collect the entire data about the customers using loyalty cards which offers points whenever money is spent in the store. As technology moves on to increase, different types of advertisement are used to attract the consumers in supermarket (Andrews and Shimp 2017). The digital optimization is important to success. The new technology is compelling the marketers to arrange a line in their advertising and promotion. The new apps are making it easier for the consumers to collect their things. This data is technically used to examine and analyze the spending habits of the customers and according to that they send them offers for the exact type products they buy generally. Consumers behaviour depends on the sale and their advertisement. The strategy should be such that the consumer will flock to the market, when the consumer understands that they are going not only going to get different type of products but also different types of brands then they will get a lot more options (Fulgoni and Lipsman 2014). However traditional media stays feasible in many occasions. The abundance of expert programs that comes on cable TV might offer great promotional opportunities. In fact they can promote their brand name in some movies which will also help in recognizing the brand name. The flow in digital content and the surfacing of digitalization, however it creates a real opportunity. Branding is mainly the playing field of big business with mass previously, with vast mass-advertising budgets, is now probable for tiny businesses(Buil, De and Martnez 2013). Benefits of Relationship Marketing to Organizations Marketing relationship is very important for every organization. Relationship marketing means brands were recognizing the need to move past a series of transactional campaigns. Relationship marketing is an emotional and private connection to a brand. This connection is based on the trust which is made through the steady delivery of a product or service which exceeds or meets the customer expectations. This trust comes with time and experience, and its hard to sustain, however brand should recognize their cultural proposition to flourishing strategy of marketing relationship. It also increases the values and compels to make profit. In order to gain insights relationship marketing strategy begins with insight data relationship marketing is very important. This helps to reveals challenges and opportunities. The first step of a marketing strategy is the goals and objectives that it addresses the main adjectives and goals. A big company like Billy who already has a big chain market all ov er the world has upper-hand in the market as they are experienced (Campbell and Martin 2015). They already have loyal customers as well as suppliers. Billa makes sure that the customers work together and so that they meet customers needs. They always take feedback from the customer and provide them with time to time offers to motivate them. They make sure customers are satisfied with their products so that they share their experience with other people. This will profit their market as more and more people will come. They also provide with innovative ideas like introducing new products and brands of their own (Mokhtarian and Tal 2013). Goals and Strategy Billy supermarket mainly looks after to the fact that people are satisfied with the food products according to their choice. In order to take care of the masss need, the new product that has launch which is an exclusive product which Billys Pickle. This product will serve the mass market, as it is affordable. To make sure that the product will work, different methods will be implemented to analyze whether this product will make profit or not. The main goal is to make sure that the customer likes the product or not, therefore before launching the products certain measures has to be taken in account, like the economical distribution, what is the nature and need of the market and the cost benefit for both the customers and the market. The outlets advertising that specific brands outlet will be handed to the customers who are coming to the store and even outside the store. The marketing mix i.e. the four Ps and Cs should be taken into account (Abeza, OReilly and Reid 2013). Another strat egy which should be focused on is shelves strategy, where all the new products will be kept together in the first level, as that is the most important level, because the consumer will be able to see the product clearly. Any new product should be kept in the first shelves as it will be easy to notice and will create a certain kind of interest for the consumer for the product. The strategy will be free samples or offers like buy one get one free, these kind of strategies, intrigues the customers and makes them buy the product. Barrier Evaluation and Ethical and Legal Issues of Marketing There can be several barriers for the entry of the product, the barriers especially can be both innocent and deliberate, it also acts as prevention against the new competitors. As Billy is already an established company therefore it is easier to market (Albert and Merunka 2013). However, still it has to follow certain evaluation, like porters five forces which basically decide the strength of the industry i.e. industry rivalry, bargaining power of the buyers, the bargaining power of the suppliers and the threat to substitute (Armstrong et al. 2014). As Billy is famous therefore there might not be any threat to substitute, but the buyers will have the bargaining power according to their preference, even though there will be no problem in the supplier because it already has trusted supplier, so before launching a new product they talk to their suppliers as it has already developed a bond. In order to overcome all these issues the company should first segment their market, which is sele cting target customers, it is generally focuses that whether the buyer is well funded or not. Another important factor is the legal and ethical issue, these varies from place to place mainly. Nonetheless the ethical marketing assessment and effort will be according to the customers, business partners and supplier need and satisfaction (Peck et al. 2013). Customers always prefers ethical companies, unethical behavior like price wars, advertisement selection and misleading advertisement should be avoided in highest degree as this will give a bad image of the company. Pricing and Communication Policies Billy pickle will start with market penetration which falls under Ansoff Matrix, it will focus on selling the offered products into the existing market to gain and expand a higher market price. This is one of the smartest pricing strategies to be used as it has the lowest amount of risk. This strategy will help to sell more to both the current and the new customers. For example if the current customer base consist of women between the age group of 17-25 then the strategy will involve trying to sell more of the existing product to the same group. The main objective of the communication is to describe what added value this Billys pickle will add in the company and also for customer. Communication is very important in this case as it depends on the consumer media changes. Retailers run advertisement and promotions to attract customers to the store. The most important communications strategy is to make potential customers aware of your store and the product they offer (Hamilton and Chern ev 2013). The communication in a supermarket can be done in various ways; it will have an online site, where they can give updates about the new product and a description about it. There can also be an app throw which they can connect with their customers (Svoboda and Kopecka 2015). Importance of Brand Loyalty Brand loyalty is very important for any company; however for a reputed brand it is even more vital to maintain the standard of the company so the brand loyalty remains. For example if the company supports a cause which the buyers do not agree with then the buyer might switch their brand and therefore the loyalty is gone. The customer is measured to be the bread and butter of the company, it keeps the brand alive. In this supermarket they provide the customers with a card which keep a track of their buying and add points so that they can redeem those points and get a amount of discount when they want to, these kind of things builds the bond between the customer and the company and creates brand loyalty (Nagle, Hogan and Zale 2016). These cards are basically a strategy to achieve long term goals. Billy has its store in almost all over the world. Therefore the market value of their brand is already very high. There are a number of factors which influence the behaviour of the customers w ithin this kind of supermarket, which are the benefits that the customer will get while shopping from that particular brand (Swoboda 2013). Two type of psychology works in the mind of customers when they go to the same shop and have a loyalty for that brand, i.e. instant gratification and delayed gratification. Instant gratification works when there is a sale going on, in the super market the customer will get various offers, and the delayed gratification happens when the customers knows that they can buy now and add the points to their card which they can take today (Rosenbaum, Percy and Pervan 2015). This forms the brand loyalty. Campaign effectiveness and the Key requirements of the Plan Campaign effectiveness will depend on the sale, therefore when the product was launched, there were many people who bought the product and even in the below the line communication was successful, where people tasted all the flavors and liked it. Even though the garlic pickle and the mango pickle was more of a favorite among the people, even the advertisement in the television worked as a lot of people flocked just to try this product. The key requirements that made this possible was various analysis before launching the product and the strategies, be it porters five forces or advertisement and communication. The ATL and BTL test also confirmed the success of the plan (Siddiqi 2014). Evaluation of the product according to ATL and BTL Communication The company is mostly known for using above the line advertisement and marketing communication. In above the line advertisement the new launched product is showed through the mass media to promote brands and reach out to a bigger target consumer. It grasps a great number of buyers. This also includes conventional media like television and radio advertising, internet as well as print. So this will communicate to a wide spread audience and not to individual customers (Iqbal and Malik 2017). ATL ( Above The Line) advertising helps as they try to reach out to the mass as consumer audience. Below the line communication is something which involves distribution of handbills, pamphlets, stickers, brochures placed at the point of sale, on road through banners. BTL is mainly followed by the companies which are low on budget. It also involves product demos and samples, which will be a benefit for this product as it is people and in a mall if there is a sample of it then people might taste it an d take according to their choices. However ATL helps the most in terms of growth of the not only of that particular product but also market. It increases the overall sale and the popularity of the brand (Rucheva 2015). BTL (Below the Line) is used mostly to test the product before launching it that whether it is working for the customers or not. This brand launch of pickle has three different kinds of flavors; garlic based pickle, mango based pickle and carrot based pickle, now with the sample products people will get to taste it and take according to their choice. BTL is more like marketing directly with the costumers. Both ATL and BTL is has different ways to attract customers, but for this product as it is a supermarket product therefore it can use both ATL and BTL mode of communication as it will benefit from both. The first strategy should be the use of ATL advertisement that is advertisement to promote the product, once people gets to know the product and then it will increase customers in the supermarket; simultaneously BTL advertisement is also important as it includes staff interacting with the customers demonstrating the product, it can also include direct mail promotional campaigns. This will create more interest for the customers. (Hossain 2015) BTL advertisement is handled by the company itself, and it might not be involved in the advertising campaign. BTL advertisement is mainly used when there is a need to have a personal relation or interaction with the customers. To understand the need of pickle in the market and how many people wants it or likes it Therefore especially in a supermarket these kind of tests are very important as it gives a statistic about that particular new product. (Udod 2014) ATL communication happens on a big scale whereas BTL communication takes place for a small group of customers, however because Billys supermarket is a big brand by itself and has its stores all over the world therefore it can afford ATL advertisement and they have to reach out to all of their customers therefore it is more important for them. However they have several stored in different localities therefore to connect with their customers they use BTL as well Conclusion It concludes with the fact that a before a product is launched there are many steps that should be taken into account and therefore the above evaluation is done accordingly. All the analysis are very important, be it the environmental factors or the psychological factors. All the stages are very important and should be taken care of. The entire report has been given in an elaborated way a, covering every corner of a business strategy. It has evaluated the above the line and below the line justification as well, with the ethical evaluation and brand loyalty, therefore the hypothetical situation has been justified well and the purpose has been well served References Aaker, D.A. and Biel, A., 2013. Brand equity advertising: advertising's role in building strong brands. Psychology Press. Abeza, G., OReilly, N. and Reid, I., 2013. Relationship marketing and social media in sport. International Journal of Sport Communication, 6(2), pp.120-142. Albert, N. and Merunka, D., 2013. The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), pp.258-266. Andrews, J.C. and Shimp, T.A., 2017. Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), pp.115-122. Demirkan, H. and Spohrer, J., 2014. Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems. Journal of Retailing and Consumer Services, 21(5), pp.860-868. Fulgoni, G. and Lipsman, A., 2014. Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement. Journal of Advertising Research, 54(1), pp.11-16. Grabosky, P., 2013. Beyond Responsive Regulation: The expanding role of non?state actors in the regulatory process. Regulation Governance, 7(1), pp.114-123. Hamilton, R. and Chernev, A., 2013, October. Low prices are just the beginning: Price image in retail management. American Marketing Association Hossain, M., 2015. Role of BTL in marketing communication. Iqbal, H. and Malik, Z.K., 2017 Selecting an Appropriate Source of Media as an Effective Source of Promotion and Communication From ATL and BTL Modes of Advertising. City University, RESEARCH JOURNAL (CURJ), p.226. McChesney, R.W., 2015. Rich media, poor democracy: Communication politics in dubious times. New Press Mokhtarian, P.L. and Tal, G., 2013. Impacts of ICT on Travel Behavior: a tapestry of Relationships. Handbook of Transport Studies, Sage. Nagle, T.T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New International Edition. Routledge. Peck, H., Christopher, M., Clark, M. and Payne, A., 2013. Relationship marketing. Taylor Francis. Rosenbaum-Elliott, R., Percy, L. and Pervan, S., 2015. Strategic brand management. Oxford University Press, USA. Rucheva, A., 2015. Determinants of joint supplier-retailer project performance in category management field. Siddiqi, Z., Sohail, S., Ali, S.G. and Nasim, S., 2014. Impact of BTL Activities on Brand Awareness of Tetra Pack Milk. International Journal of Multidisciplinaryand Current Research, 2. Stanciu, S., 2016 The Romanian Food Retail Market-Present And Perspectives. Svoboda, R. and Kopecka, L., 2015 The Sweezy model of price competition among private labels of chain stores. Swoboda, B., Berg, B., Schramm-Klein, H. and Foscht, T., 2013. The importance of retail brand equity and store accessibility for store loyalty in local competition. Journal of Retailing and Consumer Services, 20(3), pp.251-262. Udod, C., , ?.?. and , ?.?., 2014. ATL, BTL, TTL Advertising.
Tuesday, May 5, 2020
Catheter Associated Urinary Tract Infections â⬠MyAssignmenthelp.com
Question: Discuss about the Catheter Associated Urinary Tract Infections. Answer: In reply to this article, I would like to state that, the article has aptly highlighted the complications that are associated with the effective prevention of catheter associated urinary tract infections (CAUTI) in Saudi Arabia (Centers for Disease Control and Prevention 2015). While discussing CAUTI, the article has taken the reference of King Fahad Specialist Hospital in Dammam which is considered as the Ministry of Health as a flagship hospital. This hospital has advanced grade oncology treatment unit in order to provide better benefits to the cancerous patients. However, it has minimal recourses to control CAUTI which are common among the neutropenic patients. The article was successful in highlighting obstacles in controlling CAUTI. The article has effectively thrown light on inadequate supply of the Foley Catheter Insertion Kits and stringent custom rules that delays the supply of the Catheter Insertion Kits. Another reason highlighted behind the increase in the incidence of the CAUTI is the long time hospital stay, especially in the ICU (Sirkhazi et al. 2014). However, the article has failed to highlight other common process that can be used to control CAUTI. Some of the frequently used strategies that can be used to control UTI among the patients during their hospital stay include: maintenance of closed drainage system, avoidance of the floor contact of the urinary bag, period change of the indwelling catheters or drainage bags and observance of aseptic insertion of the urinary catheter. Another curial fact which the article failed to mention in regards to the CAUTI is: the urine flow must remain unobstructed. Moreover, it is mandatory to place the urinary catheter above the thigh and the urinary bag should always hang below the urinary bladder (Mehta et al. 2014). References Centers for Disease Control and Prevention, 2015. Urinary tract infection (catheter-associated urinary tract infection [CAUTI] and non-catheter-associated urinary tract infection [UTI]) and other urinary system infection [USI]) events.Centers for Disease Control and Prevention, Atlanta, GA: https://www. cdc. gov/nhsn/PDFs/pscManual/7pscCAUTIcurrent. pdf. Mehta, Y., Gupta, A., Todi, S., Myatra, S.N., Samaddar, D.P., Patil, V., Bhattacharya, P.K. and Ramasubban, S., 2014. Guidelines for prevention of hospital acquired infections.Indian journal of critical care medicine: peer-reviewed, official publication of Indian Society of Critical Care Medicine,18(3), p.149. Sirkhazi, M., Sarriff, A., Aziz, N.A., Almana, F., Arafat, O. and Shorman, M., 2014. Bacterial Spectrum, Isolation Sites and Susceptibility Patterns of Pathogens in Adult Febrile Neutropenic Cancer Patients at a Specialist Hospital in Saudi Arabia.World Journal of Oncology,5(5), pp.196-203.
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